Mkt Policy of Grameen Phone

Cellular phone has become such a vital necessity if our day to day life that we can not spend a single day without it. In the current scenario of today's telecom sector, we find some names everywhere and their activities are touching our lives. The name of the cellular operators like GrameenPhone, AKTel, Banglalink, and Citycell & Teletalk is expanding with their activities to gain their respective goals.

To execute their goals accurately, they adopt several marketing strategies. In our report we have focused the vital business strategies from different viewpoints of GrameenPhone. From this analysis we have able to identify their process of capturing different generations and the key factors of their market acceptance.

From this study we are able to know about...