Case Study: Target Market and Position Strategy

MKT/575

Why is there a failed organization? What is the proper approach to be a successful organization? They are only two issue usually asked by business minded individual, pursuing a business career, first you must have complete understanding of the business you are planning to put up, and the fundamental constituent is to identify the intended market and planning tactical approach to be carried on. If you are not acquainted with the business there is a big tendency of bankruptcy or failure entity.

There is one famous Dutch Company who is globally recognize in the furniture business the IKEA, Sweden origin and currently producing a wide array of merchandise for home and office used. IKEA was established by...