MKT 571 Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
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Description
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
No more than 2100 words
Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
A positioning statement for the company with careful consideration of their brand and strategy
Paper is consistent with APA guidelines.
Company background
The company is a relatively new company known as Britannia which has been formed after the acquisition of another company ,BonBon distribution was strengthened due to this company mainly operates in the biscuits segment and aspires to be one of the greatest in the...
