Mkt 571 Wk3 Classic Airlines Problem Solving Process

Classic Airlines Marketing Solution

• Use a problem-solving model to solve Classic Airline's marketing problem located on

your student web page. It is not required but you may use the nine-step model. You

must identify and define the problem, and apply a robust problem-solving process.

• Consider the internal and external pressures contributing to Classic Airline's current

crisis, the objectives and obstacles of the marketing department, and the marketing

resources available to resolve this crisis.

• Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to

Classic Airlines, and provide justification for your marketing solution.

• Format your paper consistent with APA guidelines.

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