Week Four Team Assignment- New Product Launch Marketing Plan, Part II

MKT/571

The Human Machine Interface (HMI) is a product used by many industries in food, retail, and manufacturing. Team C will discuss our market segmentation for the Human Machine Interface (HMI). Market Segmentations is defined as the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment ( Business Dictionary).We will elaborate for target market profiles, key buying behaviors, decision motivators, the PLC model, product mix, and creating a positioning statement.

Target Market...