1 Which of the following is true regarding a marketing audit?

It focuses on a firm's macromarketing environment.

It focuses on analysis of those marketing activities that have failed to produce adequate results.

It relies on feedback from company managers for data and opinions.

It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps. 2 Marketing effectiveness rating instruments and marketing audits are approaches to

annual-plan control

strategic control

profitability control

efficiency control 3 __ is an obligation to act in a way expected of a reasonable person.

Duty

Reliance

Litigation

Liability 4 The marketing audit reviews six components of the overall marketing arena including the...