MKT 571 Week 6 Product Launch Plan
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Description
MKT 571 Week 6 Product Launch Plan
Product Launch Plan
-
Develop a product launch plan for two markets (domestic and international).
- Write a 2,800- to 3,500-word paper explaining each of the following elements in your
team's Product Launch Plan:
o Product description
o Product positioning
o Targeting
o Market needs
o Market potential and market growth
o Company SWOT analysis (include analysis from both countries chosen)
o The competition
o Marketing objectives and marketing strategy
o Pricing
o Marketing communication (including public relations)
o Distribution strategy (domestic and international market entry)
o Financial information (a budget showing product launch expenses and a unit
forecast by quarter for 3 years)
o Marketing research conducted for the plan
...
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Published On:
07/27/2014
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