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University of Phoenix

MKT 571 Week 6 Assignment Performance and Legal/Ethical Issues: Product Launch Marketing Plan Part III

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words.

Be sure to include the following:

Executive summary

Situational analysis

Market growth potential and competitive analysis

Segmentation, target market, and positioning

Pricing and distribution strategies

Marketing communication plan

Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)

Intended marketing objectives for Y1, Y2, and Y3

Implementation milestones

Evaluation and control metrics and methodology to measure performance

Contingency planning