MKT 571 Week 6 New Product Launch Marketing Plan, Part 1 and 2

MKT 571

New Product Launch Marketing Plan, Part I

Executive Summary

The marketing plan is one of the best activities in the management process for new product launch in the market. It helps to make recognition about a new product that is going to be introduced to sell. The discussion about the marketing plan has chosen the market needs, and market growth of American and Canadian market to introduce a vitamin product (Silk, 2006). These markets are very suitable for business growth because of the extensive use of vitamins by consumers in their daily diet to maintain healthy lifestyles. But, the American and Canadian market is filled with competition that is providing tough challenges for the company.

Further, the target...