MKT 571

Week 6

New Product Launch Marketing Plan, Part III

New Product Launch Marketing Plan, Part III

Complete the final phase of your New Product Launch Marketing plan.

Using the sample Marketing Plan in Marketing and Management (pp.

60-65), consider your product launch to date, reflect on additional

learning, and refine to create a Marketing Plan for your new product.

Your plan should be no more than 3,500 words. Be sure to include the

following:

• Executive summary

• Situational analysis

• Market growth potential and competitive analysis

• Segmentation, target market, and positioning

• Pricing and distribution strategies

• Marketing communication plan

• Financial information(including forecasting demand, break-even,

sales, promotional budget, and marketing expense)

• Intended...