MKT 571 week 5 DQ 1 Total Customer Service(TCS)

Why is total customer service (TCS) so important? What happens if a product or service does not actually meet its perceived performance or customer expectations? How can relationship marketing benefit a company?

The Value of Total Customer Service(TCS)

As you asked in your assignment, my oral presentation opener is nearing its final stages of completion. I have looked into different options on expressing the value of good customer service. I feel the following content best fits this assignment.

When it comes to feeling like you are happy with a product or service you have purchased, there are many possibilities. A product can have the best price in the industry. It can have the highest quality standards and reputation for long...