MKT 571 Week 5 Communication Plan

Communications Plan

• Develop a communications plan for your product launch, including both your

domestic and international markets.

• Write a 700- to 1,050-word paper addressing the following:

o Evaluate factors involved in developing and managing an effective marketing

communications plan for the new product.

o Evaluate advertising and promotion programs for the new product.

o Evaluate the technology trends available to help you market the product.

o Compare and contrast the marketing communication strategies for both your

domestic and international markets, and explain the differences.

• Format your paper consistent with APA guidelines.

Communications Plan

In today's competitive market, companies must embrace innovation, or they are...