MKT 571 Week 4 Team Assignment Classic Airline Channel and Pricing

8.Learning Team Assignment: Channel and Pricing Strategies

Select a second country as the international market for your product. Your home country was selected in Week Two.

Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.

Write a 1,400- to 1,750-word paper completing the following:

oJustify your choice of international market. The justification should employ specific data from research conducted.

What is the sustainability of the market?

What are the factors that influence your selected market?

oTrends

oSize of market

oGrowth rate

oProfitability

oSelect an appropriate channel strategy for both your domestic and international markets, and justify your selection.

oInclude pricing strategies for entering both the domestic and international markets.

oEvaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:

Government, political, or governing bodies

oWho are the major legal entities?

oHow might they influence organizational choices?

oWhat are the risk factors?

Economic

oWhat is the role of interest rates, exchange rates, and monetary or fiscal policies?

oHow might the organization use these factors to avoid to risk?

Innovation and technology

oWhat are the key innovations and technologies available to the organization?

oHow might changing technologies be used to the organizations advantage?

Social and demographic

oHow might cultural diversity be used to add value to the organization?

oWhat skills might organizations need to implement the strategy?

oWhat are the costs involved in acquiring those skills?

Format your paper consistent with APA guidelines.