MKT 571 WEEK 4 New Product Launch Marketing Plan part 2 market segmentation and positioning -AUDI A4

INTRODUCTION

This coursework entitled "Marketing" is about creating a marketing

strategy for a new or existing product.

The product I havechosen to do is the newAudiA4, the latest model of car to be made

available for order in the UK in April 2004 for delivery on the 12th

of June which is set to sell from 24,175 to 42,775 (including VAT).

Audi history

The Audi badge - the 'Four Rings' - is the emblem of one of the oldest

car manufacturers in Germany. It symbolises the 1932 merger of the

four independent motor-vehicle manufacturers: Audi, DKW, Horch and

Wanderer. Together with the NSU brand, which joined in 1969, these

companies are the roots of the present-day AUDI AG....