Running head: INDIVIDUAL CASE STUDY: STARBUCKS

Individual Case Study: Starbucks

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MKT/571

DATE

NAME OF PROFESSOR

Individual Case Study: Starbucks

Major Problem

On a general level, among the main problems related to method in which Starbucks faces involves its capability to maintain its individuality as a top quality brand name. As a result, Starbucks has lately declared that they would be placing a brake on the chain's expansion and closed down 676 U.S. retail outlets (Steverman, 2009). By using this method, Starbucks is basically acknowledging that it's having problems to maintain its existing growth tendencies. The companys continuous tendency of introducing new retail outlets has just been creating a progress which may be considered as only external. The...