Classic Airlines Marketing Solution

Week 3

University of Phoenix

MKT 571

Introduction

Classic Airlines is the fifth largest airline carrier in the world. The company has 375 airplanes that service 240 cities and with more than 2,300 flights each day. Since the company's inception 25 years ago, the company has more than 32,000 employees. Last year, the company had a net income of 10 million dollars on 8.7 billion in operating revenue (Classic Airline Scenario, 2010). The net income has decreased 61 million in one year. The previous year, the company shares decrease by 10%. The destructive publicity from the media, Wall Street, and public has affected employee morale that has hit an all-time low. Sequentially, Classic must implement a nine-step problem-solving process to achieve...