Mkt 571 Week 2 New Product Launch Marketing Plan Part I

University of Phoenix

Write a 700- to 1,050-word paper explaining the following:

o Market needs

o Market growth

o A brief SWOT Analysis

o Competition

o Product offering/product definition

o Product identification

o Justification for choice of product

Market Needs

The market need for a new redesigned sneaker is very high in China and India, and in select markets of the United States. Consumers are interested in new ergonomically designed sneakers that support workouts instead of the average multi- purpose workout sneaker. Launching a new sneaker will make it convenient for consumers to derive the benefits of ergonomically supportive workouts that allow a more comfortable fit and lead to superior body support. Careful...