MKT 571 week 1 Classic Airlines and Marketing

• Consider what product or service Classic Airlines is marketing, the marketing

challenges it faces, and its current corporate culture.

• Write a 350- to 700-word paper explaining some of the marketing concepts found in

this week's readings, and how they can be related to the context of the scenario.

Include citations and references where appropriate.

• Format your paper consistent with APA guidelines.

  Classic Airlines and Marketing

Classic Airline is the fifth largest airline in the world, has 375 jets, located in 240 cities and has 2300 daily flights. After 25 years of service Classic has 32,000 employees and in the past year has earned a profit of 10 million out of 8.7 billion in sales, but they face many challenges. The...