MKT 571 Week 1 Classic Airlines Marketing Concepts

MKT/571

Classic Airlines and Marketing

• Consider what product or service Classic Airlines is marketing, the marketing

challenges it faces, and its current corporate culture.

• Write a 350- to 700-word paper explaining some of the marketing concepts found in

this week's readings, and how they can be related to the context of the scenario.

Include citations and references where appropriate.

• Format your paper consistent with APA guidelines.

Classic Airlines Marketing Concepts

The marketing team for Classic Airlines is facing the task of renewing the appeal of an aging airline struggling to maintain financial viability in the face of legacy costs and a decreasing base of loyal customers. They are facing an ideological...