Segmentation, Targeting and Positioning Apple Iphone 4s

Module 1 SLP: Segmentation, Targeting and Positioning

Abstract

Purpose: the purpose of this paper is to identify a branded product or service to be examined through the session; examining elements of consumer behavior as they relate to market segmentation, targeting, and positioning for it. This paper, and subsequent papers, will lead to a SWOT marketing analysis of the chosen branded product.

Methodology/approach: the branded product for this paper will be Apple's iPhone4S. Data to be covered in this first paper will include the following:

Product/Brand Analyzed

Corporate Background

Market/Industry Analysis and Competition

Market Segmentation and Target Marketing

Relevant External Factors

Module 1 SWOT Analysis

Findings: Apple is a...