MKT 571 Segmentation and Target Market Paper Starbucksin Business (Education) by vomms
MKT 571 Segmentation and Target Market Paper
Starbucks' Target Market
Perhaps the most important task for marketing is identifying the consumer base. This is done through market segmentation or STP analysis. Being people oriented is essential because developing long time relationships is what drives successful businesses. Understanding who it is that a company is trying to reach is essential as not everyone is interested in every product or service (Grewal, ). While there are many ways to establish a segmenting strategy, as outlined by Grewal and Levy, depending on the company's unique product line or service, there may be a variety of viable strategies to consider. Starbucks has been successful in part because of their ability to identify...