MKT 571 SEGMENTATION AND TARGET MARKET Paper AUDI A4
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MKT 571 SEGMENTATION AND TARGET MARKET Paper AUDI A4
INTRODUCTION
This coursework entitled "Marketing" is about creating a marketing
strategy for a new or existing product.
The product I havechosen to do is the newAudiA4, the latest model of car to be made
available for order in the UK in April 2004 for delivery on the 12th
of June which is set to sell from 24,175 to 42,775 (including VAT).
Audi history
The Audi badge - the 'Four Rings' - is the emblem of one of the oldest
car manufacturers in Germany. It symbolises the 1932 merger of the
four independent motor-vehicle manufacturers: Audi, DKW, Horch and
Wanderer. Together with the NSU brand, which joined in 1969, these
companies are the roots of the present-day AUDI AG. The Audi Company
currently have a reputation...