MKT 571 New Product Launch Marketing plan Part 3

Marketing Plan: Phase III

Marketing Plan: Phase III

Verizon, a global leader in telecommunications, information technology, and entertainment hopes to leap-frog over the competition with its development of an integrated whole-house digital video recorder (DVR). Verizon's fiber optic (FiOS) service is the only television, Internet, and digital voice service currently available using 100% fiber optics (Verizon, 2009). As part of a team assignment, Team D has provided plans for the innovative whole-house DVR and identified the segmentation criteria that affects the target market. These factors may influence purchasing decisions of Verizon's customers but more importantly these factors affect the marketing strategy. Developing a new product...