How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty? Do you think these strategies and tactics are beneficial in the short-term and/or long-term and why? I think that companies like Pandora may use the top down management system in where they put the customers wants and needs first, and this establishes a connection between the customer and company (Kotler & Keller 2016, p. 128-129). I have used the free version of Pandora radio myself, and I think they cater to the individual by offering this huge plethora of music where people can design their music set up to their personal liking. I personally am mainly into rock and roll, but in various types of this, and through sites like Pandora I have discovered that my taste in music is quite...