1)Small companies can engage is marketing research in a number of creative and inexpensive ways, including ___.

A.

Using its own internal marketing research department

B.

Buying information from database companies like A.C. Nielsen

C.

Setting up their own web site

D.

Using an online information service such as the internet

2)A marketing information system (MIS) consists of ___.

A.

An organized collection of comprehensive data about individual customers, prospects, or suspects that is currently accessible for marketing purposes.

B.

The systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation.

C.

A set of procedures and sources used by managers to obtain everyday information and relevant...