MKT 571 Communications Plan

Communications Plan

MKT 571

Communications Plan

Communication is key to any successful business; it is how the organization decides to project their voice and their product and determines its success in the market that it enters. Entering into new markets does have its risks, so it is incredibly important via marketing to generate customer buzz and excitement and grow demand for the product. For Verizon to be successful in Australia and Brazil it is important to establish an effective communication plan to establish a customer base that will embrace Verizon's new product offering.

Developing and Managing an effective Marketing Communications Plan

To establish an effective communication plan, Verizon will employ technology to establish its brand image in...