MKT 571 Communications Plan

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Communications Plan

MKT 571

Communications Plan

The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company's message or advertisement, it is important that the message be clear and consistent (Business Training Schools,2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communications plan. We will also discuss advertising and promotion programs. Technology trends available to help market the product is expressed as well. To sum it up we will compare and contrast the marketing...

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