BANK OF AMERICAS PRODUCT LAUNCH PLAN

Bank of America's Product Launch Plan

University of Phoenix

MKT 571-Marketing

Bank of America's Product Launch Plan (Shanti)

Bank of America (BAC) is the second largest bank in the world and provides a wide range of financial services. The company has proven that domestically they can market online banking effectively. BAC has taken on the decision to expand internationally and launch a new product and must develop an effective product launch plan that is economical and rational. This paper will first provide a description and the position of their new product. Second, BAC will identify the market in which the company intends to target, the market's growth, and potential. Third, BAC will provide a SWOT analysis for both India and China. Fourth,...