MKT 544 Building the Brand McDonalds

McDonalds is the largest fast food chain on the planet and the majority of their success can be contributed to their wise marketing and branding decisions ("Ask Your Target Market", 2012). Started in 1940 by two brothers, McDonalds finds themselves spreading rapidly around the world with various market brands. McDonalds is unique in that their brand is able to stay current and it targets all age groups, ethnicities, genders, and even health habits. Their brand has done an excellent job of making sure that you know how to recognize one of their restaurants or products when you see them ("Ask Your Target Market", 2012).

McDonalds started out with the "Golden Arches" and "Ronald McDonald". These brands were targeting the younger generation and many of...