Marketing Plan Final Paper

MKT 535 Mediaplanet Marketing Plan Final Paper

Overview:

This marketing plan presents an overview of the Mediaplanet business model and recommended strategies that will strengthen the company's position and profitability in the North American market. Mediaplanet has been in the North American markets since 2008 and has expanded to six major offices in the United States and Canada. Although the company is international and continues to expand at an accelerated rate, it continues to operate under a start-up mentality and relies on rapid expansion and a large volume of reports published per quarter to generate profit.

The company does not have an HR, PR or Marketing Department. The overall company structure is very basic with the key individuals in the North...