MKT 500Assignment 5 Marketing Strategies

Marketing Management-

Executive Summary

This paper aims to summarize the plans and strategies that will generate sales of merchant processing services and equipment for Franchise Card Network. Franchise Card Network(FCN) is a vehicle solely dedicated to delivering the best possible payment processing solutions to franchisors and their franchisees. FPN works exclusively in the franchise space, utilizing the extensive knowledge of its human resources in the areas of retail and payment processing to facilitate the unique needs of franchise systems. FCN's goal is to provide fair, fully disclosed pricing and empowering merchants to take control of their payments processing costs.

Franchise Card Network (FCN) believes in the promise and value small...