Running Head: Marketing Plan

Marketing Plan

MKT 500 Marketing Management

Company Background

"The Social Salon", is a company which Provides spa, salon and wellness services to women along with an engaging experience of social interactions and kitty parties. The objectives of the company are to establish the brand as the trendiest salon in the major cities of Australia, Provide best-in-class hair-care, nail-care and spa and wellness services to women and achieve highest quality standards by being customer focused and maintaining service consistency.

The Australian beauty and salon market accounts for approximately 4 billion dollars. In order to look trendy, stylish and beautiful is one of the major apprehensions of the people in Australia today. Thus, giving a huge opening...