MKT 500 Pricing Products and Distribution Channels From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access
in Business (Education) by vommsYour Price: $5.00 (30% discount)
You Save: $2.14
Description
From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response. Iacobucci (2013) identifies the channels of distribution and logistics as 1) the manufacturer, the wholesaler, the retailer, and the consumers. In this scenario, I assume that GR is the manufacturer of the tablet. They have suggested that their existing wholesalers and retailers can adequately handle the initial 'push'...