MKT 500 Marketing Plan for Hypothetical Product Based Company Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension
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MKT 500 Marketing Plan for Hypothetical Product-Based Company- Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension
Assignment 2: Part B: Your Marketing Plan
Write a four to five (4-5) page paper in which you:
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Revise your executive summary from Assignment 1, based on feedback from your instructor.
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Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
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Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response.
- Develop a positioning statement which should include, at a minimum, a benefit, user, competitive, or...
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12/15/2014
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