Mkt 500 Discussion 1

Discuss how marketing has changed over the past 10 years

Marketing methods have made major developments over the past decade. Integration of marketing into the non-profit fundraising has come a long way. Marketing has imposed an essential series of disciplines on fundraisers. It has helped the fundraisers organize research, identify prospects, target supporters, test different products and propositions to put to them , and consider and evaluate price structures and public awareness and perceptions. (Burnett, 2002).

As marketing companies continue to gather buyer behaviors through an ever extending source of media, from online surveys, focus groups, or even "discount cards" at the grocery store, marketing has evolved to become much more attuned to what customers are...