MKT 500 Assignment One

Strayer University

MKT 500

Marketing Objectives

The main objective of Quality Care Behavioral Services, LLC's (QCBS) marketing plan

is to increase public awareness with a complete marketing promotion that will result in an

increase in the total amount of clients served. QCBS currently serves five individuals in a

a range of twenty two counties located in west Tennessee. QCBS is expecting a 100 percent

increase in the total amount of clients served. West Tennessee currently has 12 behavior support

and management agencies that provide services for individuals with intellectual and

developmental disabilities and 5 that specialize in autism, as well as more than 20

residential service providers. The total amount of clients served by residential providers exceed

4500...