MKT 500 Assignment 4 IMC and Customer Satisfaction

Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.

Write a four to five (4-5) page paper in which you:

1. Discuss the companys advertising strategy and how it aligns with its marketing goals.

2. Determine how the effectiveness of the advertising will be measured.

3. Explain the different promotional strategies that may be used in addition to advertising.

4. Determine the best marketing research approach to measure customer satisfaction with your companys product/service.

5. Decide how gaps in customer expectations and experiences will be addressed

6. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

7. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.