Advertising Strategy:

Some of the advertising objectives and strategy developed by Juvinatar Beverages for the Gogi Boost are discussed below:

Demonstrating a Product

The product Gogi Boost will be presented as a healthy product for the reason it has added medical and health benefits. The highlighting of medical assurance and healthy ingredients will present and demonstrate the product as healthy choice and an alternative to energy drinks.

Building Image

The Juvinatar Beverages will create a positive image of the brand by introducing a fitness and health drink. The brand will be highlighted among youth through events and sponsors launched especially in schools and colleges to directly reach and target the market selected. The price will be highlighted at low pace to show quality and...