MKT 500 Assignment 3 Branding, Pricing, and Distributionin Business (Education) by radykal
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MKT 500 Assignment 3 Branding, Pricing, and Distribution
Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.
Write a four to five (4-5) page paper in which you:
Create the domestic and global product branding strategy.
Determine and detail the optimum pricing strategy.
Examine how your pricing strategy supports your branding strategy.
Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
Discuss whether a push or pull strategy will be used, justify your rationale.
Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment
- Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.