Week 5, DQ 1 What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective? How might a business apply what it has learned from the evaluation? How might this information be incorporated into future campaigns? Evaluating an integrated marketing communication campaign is very important because companies spend a lot of money on these campaigns. If these marketing campaigns are not effective it would not be cost efficient to continue with that campaign or similar type campaigns. The hardest part for a company is deciding which type of evaluation to use when they are conducting their evaluation An evaluation should be done several times. The evaluation...