Alternative Marketing Options Introduction The forerunner of manufacturing tablets in the United States is Apple. It has taken over two thirds of the market. Many things have contributed to the success of Apple. Some of these factors include advertising, promotions, public relations & personal selling. Every one of these marketing communication tools is significant for the success of Apple iPads but some of them are more critical than the others. Marketing tactics have worked together efficiently to accomplish the branding objectives & to provide the iPad with competitive advantages which are indeed what keep it at the top of the market. Apple has changed its target market from customers who just use iPad for fun to the business sector. Because of this change, it is necessary that Apple...