Target Market Paper MKT/498 iPad 2 Marketing Plan Apple came up with its most recent item on January 27 2010 called the Apple iPad (Apple, 2010a). The marketing for this product started months before the release date when teasers were released to catch the attention of the customers, telling them that something interesting was coming their way but not telling what the item was (June, 2010). When Apple started its marketing techniques & when it released the iPad, they had their customers glued to their campaign. Apart from catching the customers attention, they had also caught the attention oftheir competitors who released similar products soon after. Now that the iPad 2 has hit the market, Apple really needs to keep an eye on the competition & focus on their custmers. For this,...