Purpose and Value of Integrated Marketing Paper MKT 498

Introduction Marketing tactics have been used by organizations for many years to advertise their products. IMC (Integrated Marketing Communications) is said to be the latest method to promote goods and services more effectively. Some say that IMC is very new whereas others say that it has been in the works for quite some while. Whatever the condition, IMC is at the top of marketing campaigns and almost every company is using it to promote its products or services. Purpose and Value of Integrated Marketing Integrated marketing actually integrates and oversees the organizations marketing avenues, sources, and communication tools into a fluid program so that less money is spent on increasing the effect on customers and...