Detailed International Marketing Plan Outline Part II Nestle Purina Company Plan II Nestle Purina is preparing to launch their pet food products in Germany. With research data & information the marketing strategies will target the pet owners in Germany. Team C presents the following information that will be useful for the formulation of the international marketing plan. Market segments, positioning, international marketing strategy, marketing budget, implementation, controls, exit strategy, review process & the challenges of international marketing will assist decision makers in creating effective strategies. Market Segments & Positioning Strategies The market segment for Purina dog food in Germany consist of health conscious individuals who value quality & are part of the growing...