Detailed International Marketing Plan Outline: Part I MKT 450 International Marketing Plan Outline Nestle Purina Pet Care is launching their pet food in the growing markets in Germany. Part one of the plan includes a product description, why it may be successful in Germany, geographic description, environmental analysis, analysis of buyer & consumer segments, evaluation of the market potential, & a SWOTT analysis. An international marketing plan is an important tool decision-makers use to formulate marketing strategies to satisfy consumer needs, increase market size, & grow revenue. Pet Food Success The successful launch of Purinas pet food in Germany is important to establishing the brand in the market. With competitors in the region enjoying growth & success, Purina is in a...