MKT 450 Week 2, Team Assignment, International Marketing Plan Mission
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MKT 450 Week 2 International Marketing Plan Mission Statement & Objectives Organizations face many challenges in conducting business in another country. An international marketing plan assists in helping to create strategies to satisfy consumer needs, increase market size, & grow revenue. Nestle Purina Pet Care is launching their pet food in the growing markets in Germany. In preparation of the release team C presents the mission statement, a summary of the organization & country, & the objectives of the international marketing plan. Mission Statement Nestle Purina PetCare Companys mission of their international marketing plan is to deliver high quality pet food products & build relationships with the people of Germany. The German culture recognizes the enrichment of life through...