Sales Relationship Paper MKT/445

Sales Relationship Paper

Companys backbone is the customer; company get their income from them and the reason that keeps the company going. The objective of the efficiently handled company is to satisfy their customers and strive to have a good relationship that leads to customer loyalty. Strategy of business processes must be set to invite customers and convince them to purchase your goods; efficient marketing and sales techniques have a straight effect on customers achievement and customer loyalty development. In the customer loyalty creation and acquisition, the company must understand and choose the best method to use among the 2 main theories; these are customer retention and customer acquisition (Spiro, Rich, & Stanton, 2008). This...