Sales Plan: Phase One MKT/445

Sales Plan: Phase One This study focuses on Ariat Company who has been providing revolutionized footwear to equestrian athletes. Its top priority objective is to supply these athletes footwear that will carry athletic shoe technology into riding boots with great comfort. Along with this objective is also to bring in excellent customer satisfaction and maximize profit. To run down some facts, according to InsideView Inc., Ariat had total income of 20 million with the ladies line of shoes which was summed up to 7.5 million in profits. The challenge this time is to increase its sales of up to 10% or million of the current revenue. This can be achieved beginning with the product report, then scrutinizing the product life-cycle, corresponding...