Marketing Research Report: Kudler Fine Foods

MKT/441

Marketing Research Report for Kudler Fine Foods Surveys were conducted by Kudler Fine Foods in the years 1996 and 1997 to find out the overall client satisfaction. In both the years same survey questions were used. It is true that the sample size was not quite large but there was variety to reach the truth. A strong majority talked about overall client satisfaction. However, the findings of the survey of these two years pointed out the growth in dissatisfaction from which the analysts could understand a problem. The problem of dissatisfaction is directly related to employee behavior. Of course, the knowledge of the employees is not of great concern here; rather, their behavior with the clients is of utmost...