MKT 441 Week 5 Team Assignment Kudler Marketing Strategies

Learning Team Assignment: Kudler Marketing Strategies Proposal Paper

Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Write a 1,050- to 1,400-word proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods. Use the Virtual Organization link on the student Web site to access additional company information on Kudler Fine Foods. Address the following in your proposal: Analyze the market research data sets contained in the Kudler Fine Foods Market Research Results located on the student website. Convert the data sets into marketing information. Identify any trends that exist in the data for the most recent marketing surveys. Recommend marketing strategies based on the marketing information and identified trends. Present the data using descriptive statistics